Cotton On face backlash for sex toy collection


While Cotton On’s resolution wasn’t something new, it nonetheless drew “pearl clutching” feedback from some consumers who weren’t on board.

Years in the past shopping for a sex toy meant ducking into an grownup store incognito and rising along with your buy in a brown paper bag.

Today, issues couldn’t be extra totally different with mainstream retailers like The Iconic, Priceline and now Cotton On all promoting a spread of sex toys.

Go on Instagram and also you’ll discover influencers spruiking their favorite vibrators on-line — Abbie Chatfield even has one named after her.

Cotton On first introduced it might be promoting a spread of sex toys and vibrators through its on-line retailer again in February.

But it was posts to the model’s Instagram and Facebook on Wednesday that drew ire from some consumers.

Featuring two pictures of its sex toy vary the caption on Facebook learn: “Treat your self. Text your BFF. Yes, we’re critical.”

In the feedback on Facebook and Instagram, the overwhelming majority of consumers applauded Cotton On for its “destigmatising” publish on sex toys.

“Such a good suggestion! Self pleasure shouldn’t be a taboo topic. Good job Cotton On.” one commented.

“Well howdy Cotton On,” one other happy buyer remarked.

“Not solely my fav garments to put on each dam day, now this,” one other commented on Instagram. “Yasssss Cotton On.”

While it shouldn’t be stunning that grownup consumers should buy grownup sex toys from a retailer whose main goal market is adults, some clients nonetheless took concern with Cotton On promoting them after which promoting them on Facebook.

“My 14-year-old has bought you on her Instagram and greater than possible would have seen these together with many different youngsters,” one mum wrote.

“I believe it’s a horrible transfer to promote this beneath your model the place kids’s/youth gadgets are offered.

“I’m all for sexuality and buying these merchandise if it’s what you want however as an grownup not teen.”

Others agreed, saying it was “critically ridiculous” {that a} retailer that offered kids and teenager clothes additionally offered the X-rated toys.

“My 10-year-old daughter loves buying at Cotton On!” one involved mum wrote.

“A store that sells youngsters garments shouldn’t promote these items,” one other shopper claimed.

Other clients leapt to Cotton On’s defence, dismissing the issues as “pearl clutching”.

“Self pleasure shouldn’t be a taboo topic. Good job Cotton On,” one wrote.

“People complaining how this can be seen by youngsters and many others but haven’t observed it already being out for some time until they posted,” one other mentioned.

“️Healthy sexuality shouldn’t be a taboo matter however a chance for useful life classes and security.” has contacted Cotton On for remark.

Cotton On’s vary of sex toys and vibrators are solely obtainable through its web site beneath its “self love” part.

Before consumers can view the retailer’s sex toy collection, which incorporates Abbie’s Vush vibrator, they have to click on “sure” in response to a query asking if they’re “certain you’re comfy” as “the next pages comprise sex-related merchandise and sexual wellness info”.

While the retailer sells garments for kids and youngsters, its main goal market is adults aged 18 to 30.

Cotton On’s resolution to inventory sex toys was met with a “large optimistic response”, the model mentioned in an announcement to The Daily Telegraph again in February.

“We invite everybody to discover what self love and pleasure means to them. We understand it’s private,” a Cotton On Body spokesperson mentioned.

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