Diesel x LELO Fashion-Sex Toy Collaboration

Diesel has joined forces with sexual wellness model LELO to launch two co-branded sex toys. Though this fashion-sex crossover is considerably sudden, the team-up really falls completely according to the Glenn Martens-helmed label’s branding, given its latest sex-driven collection proven at Fashion Week Fall/Winter 2022. Together, the duo has added trendy updates to LELO’s bestsellers, the SONA™ Cruise and TOR™ 2.

LELO’s CMO Luka Matutinović shared in a press launch: “We at LELO are pioneers and we’re at all times comfortable to collaborate with like-minded manufacturers, that’s manufacturers that encourage and empower individuals to specific their fashion. For this cause, the collaboration with Diesel got here naturally as we discovered a companion that matches our philosophy.” He added: “Our partnership with Diesel is essential because it showcases a union between trend and sex-tech and highlights how sexual wellness is seamlessly included in our day by day life. Just like a pair of denims.”

The SONA™ Cruise is a sonic massager that delivers light waves to your complete clitoris, whereas the TOR™ 2 is the world’s first-ever waterproof {couples}’ ring. It comes with six stimulation modes and presents highly effective vibrations for all companions. Both gadgets arrive in a daring crimson hue, with Diesel’s brand and the slogans “ALL I NEED IS A CHARGE” and “TURN ME ON” printed in white.

Peep the collaboration above. The SONA™ Cruise and TOR™ 2, priced at $949 and $1,170 HKD (roughly $121 and $150 USD) respectively, will launch on April 6 solely at LELO and Diesel‘s net shops, in addition to choose Diesel flagships worldwide.

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