Flamingo Estate founder Richard Christiansen: ‘Pleasure is a priority’

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In the guts of Los Angeles lies a seven-acre oasis generally known as Flamingo Estate.

Flamingo Estate, the brainchild of Richard Christiansen, is a fashionable tackle an apothecary-meets-sanctuary. Nestled within the foothills of the City of Angels, Flamingo Estate started in March 2020 throughout the preliminary upheaval of Covid-19, when all industries had been reeling from its sudden shock. But what began as a ardour undertaking quickly blossomed into one thing far more. Today, Flamingo Estate works with a collective of farmers, horticulturists and herbalists to develop a 150-product portfolio. It sells merchandise together with cleaning soap, wine, candles and condiments for the bathtub, backyard, house and kitchen.

Christiansen is additionally the founder of the inventive company Chandelier Creative, which he fashioned 16-years in the past. It has since grown to have 60 workers throughout three places of work in Los Angeles, New York City and Paris. The Australian native grew up on a honey farm however all the time dreamed of working in luxurious items.

“I used to say to everybody on the workplace that our job was to combat for fantasy, as a result of the true world is so boring,” stated Christiansen on the most recent episode of the Glossy Beauty podcast.

The formation of Flamingo Estate was finally a confluence of coincidence, alternative and the ineffable want for the paradisiacal. Christiansen, whose pastime was beekeeping whereas dwelling in New York, gifted folks honey whereas on a photoshoot in Los Angeles, and one recipient requested for a favor: The favor was to position some bees in a seven-acre backyard within the metropolis, owned by an eccentric older man. When Christiansen first arrived, the person wore a leopard-print G-string and a purple silk bathrobe. Eventually, Christiansen took over the Grey Gardens-esque property and turned it into a fashionable model of the Garden of Allah.

“I put some bees in, and I noticed this backyard — this wonderful backyard. And I assumed, ‘Oh my god, this is my dream.’ It was all rundown and overgrown,” he stated. “A few years glided by earlier than I bought the home.”

Christiansen spoke with Glossy in regards to the origin of Flamingo Estate, his philosophy round model constructing and the approach to life model’s subsequent steps. Below are excerpts from the dialog, which has been calmly edited and condensed for readability.

How he acquired the property
“I met [the estate owner], and for years, I’d come and see him. One day I stated, ‘You’re in your 90s, and also you’re too previous to even climb up the hill. You ought to promote this home to somebody who would restore it.’ And he requested me if I’d. I [told him], ‘I hate Los Angeles, and I don’t know how one can drive. I can’t afford it. I’ve a enterprise. I’ve a payroll.’ I form of gave him a [sales] quantity as a joke. And he stated, ‘OK, if you happen to promised to revive it and never promote it, I’ll promote it to you for that a lot. But it’s important to promise to not see within the home before you purchase it.’ I had by no means seen inside the home. I’d solely come to go to the backyard. I assumed there should be some wonderful artwork or an previous Rolex in a drawer and was so excited. What I discovered had been a whole lot and 1000’s of porn movies. The home had been a porn studio from the Fifties via the early Nineteen Eighties. There was an modifying room and a cinema, mirrors on the ceilings, and a room of intercourse toys.”

Developing the branding and aesthetic
“The No. 1 factor that I craved was abundance, this concept of every part. The backyard is like that if you concentrate on a backyard as your information. If we had been ever to {photograph} oranges, it wouldn’t be two oranges on a white background. It can be 10,000 oranges in a fountain. In some ways, we had been resisting in opposition to a Kinfolk-y, quiet and arranged neat world. It was necessary that we honor all these [vegetal] components and farmers with that diploma of visible care that we’d have given Cartier or Hermès, when [the agency was] working with them.”

On wholesale enlargement
“We’ve entered into a wholesale settlement with Mecca in Australia. They additionally consider that pleasure is a precedence, they usually like this concept of reinventing a fashionable apothecary. I went to see the group earlier in 2021. I’ll always remember this dialog, as a result of the group stated they might give Flamingo Estate a wall in 150 shops. And put us subsequent to Byredo. I stated, ‘You know we’re not a magnificence model, proper?’ And they stated, ‘No, you’re a magnificence model as a result of magnificence is about getting good sleep and consuming water and consuming good meals and getting good relaxation.’ We simply began making a a lot broader assortment of merchandise [organized] below totally different wants, like sleep, calm, intercourse, that form of stuff, and constructing merchandise round that. We at the moment are a grown-up enterprise and coming into our first correct enlargement outdoors our yard. This is going to be an thrilling 12 months for us.”

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