America’s iconic pink and green Maybelline Great Lash Mascara is celebrating 50 years. Launched in 1971, Great Lash Mascara instantly won the hearts of consumers everywhere with its breakthrough formula that conditioned while it thickened, in black, brown, blue and dark green.
Over the past 50 years, Great Lash has catapulted to become a tried-and-true staple with its standout pink and green tube, being recognized across generations, taking the title of true classic. To pay homage to Great Lash and celebrate its timelessness alongside the mascara, Maybelline has put a fresh spin on its beloved cosmetics.
The favorite mascara is now in a limited-edition Great Lash Mascara 2-Pack. For 50 years, Great Lash has been a fan-favorite mascara known for its lash-doubling formula that glides on to build great looking lashes—and it’s now available in duo sets featuring shades Blackest Black & Clear and 2x Very Black for twice the fun.
To commemorate 50 years, limited-edition shades of fan-favorite, hyper-intense eyeshadow palette, City Mini, are now available, as reported in our Fall 2021 color cosmetics feature. Inspired by the 1970s, 1980s, 1990s, and 2000s, these City Mini Decades Palettes featuring “city-sleek” pigments will melt onto the lid in one sweep. Available in four shades including: Rising Star (70s), Electric Noho (80s), Frosted Visionary (90s) & Posh Inspirer (00s).
And, one of Maybelline’s most iconic franchises next to Great Lash Mascara, Baby Lips is back with Great Lash-inspired packaging and shade, Melon Mania! Baby Lips Limited-Edition in Melon Manis features a moisturizing formula that renews lips to their natural condition in as little as one week, said the Happi Top 30 company.