NHK pulls plug on televising Olympic qualifiers over sex toy ad

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Advertisements for a sex toy firm plastered over the ice at qualifiers for the Beijing Olympics curling competitors have prompted Japanese public broadcaster NHK to drag matches off the air.

NHK had deliberate to point out all the Japanese mixed-doubles group’s matches on the qualifying match in Leeuwarden, within the Netherlands.

But a crimson on-ice commercial for Dutch sex toy firm EasyToys prompted a hasty rethink, with NHK pulling the plug on Japan’s opener in opposition to the United States on Sunday.

Broadcasts of subsequent matches, together with in opposition to Latvia and Estonia, have been additionally scrapped, together with Tuesday’s scheduled conflict with New Zealand.

NHK mentioned that the choice was taken to permit time to find out whether or not airing EasyToys’ emblem violated its broadcasting tips.

“The tips name for warning over content material that may have an impact on minors and there was a threat that it contravened good style,” an NHK spokesperson mentioned.

NHK mentioned it had but to resolve whether or not it might air Japan’s remaining round-robin sport, in opposition to Finland on Wednesday.

It mentioned it was “reaching out to the World Curling Federation to realize a state of affairs the place we are able to broadcast as quickly as doable.”

Japan have received one and misplaced three of their matches to this point.

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