Sex Toy Ads Lead Some U.S., Japan Broadcasters to Cancel Livestream of Curling Tournament

Chris Plys

One sponsor of a curling event has induced the crucial occasion to be taken off the air, the Associated Press reported.

The U.S. and Japanese broadcasts of Sunday’s Olympic Qualification Event for curling, held within the Netherlands, have been eliminated due to the presence of on-ice ads for intercourse toy firm EasyToys, in accordance to the AP. The American livestream on the World Curling Federation web site couldn’t be accessed due to “an ongoing sponsor rights concern.” Despite no merchandise being on the ice and having a non-explicit brand, native organizers have been informed that the corporate’s sponsorship can be inappropriate for American audiences.

On Sunday, USA Curling tweeted that “an unexpected sponsorship battle with the native organizing committee” induced the published to be suspended. It is unclear who was accountable for the final word pulling; NBC, the community contracted to air the upcoming Olympics, was not out there to remark, in accordance to the AP.

EasyToys, which payments itself as “the market chief” of intercourse toys within the Netherlands and Belgium, was already decided as a sponsor weeks earlier than the published was pulled, mentioned promotor Dagmar van Stiphout. It even serves because the sponsor for Dutch soccer membership FC Emmen.

“We knowledgeable them which sponsors there are,” he mentioned. “I can think about they’re stunned in regards to the response, however not stunned in regards to the sponsors we’ve got.”

Chris Plys
On Sunday, USA Curling tweeted that “an unexpected sponsorship battle with the native organizing committee” induced the published to be suspended. Above, Team Shuster’s Chris Plys casts the rock whereas competing towards Team Persinger on the U.S. Olympic Curling Team Trials at Baxter Arena in Omaha, Nebraska, on November 17, 2021.
AP Photo/Rebecca S. Gratz

EasyToys had ads in 4 completely different spots on the curling floor, with their title additionally being printed alongside the hog line. This part of the floor is crucial due to the truth that it says the place gamers are supposed to let go of their stone.

While this setback may be disappointing for American curling followers, van Stiphout mentioned that the present will go on.

“Of course it is a pity that it is taking place now,” he mentioned. “We will go on with the event. We do it for the athletes. We’ll stick with it with the occasion.”

The blended doubles curling event was to decide the ultimate spot for the Beijing Winter Olympic Games in 2022. Americans Chris Plys and Vicky Persinger superior to the following spherical, which is able to decide which pair will get the ultimate spot within the Olympics. They will play towards South Korea. It is at present unknown whether or not or not this remaining match will likely be televised within the U.S. and Japan.

WCF spokesman Christopher Hamilton informed the AP on Monday that organizers have been investigating “a quantity of options to resolve our broadcast companion coverage issues surrounding sponsor agreements and utilization.” USA Curling President Jeff Plush didn’t instantly reply to an e mail in search of remark.

The Associated Press contributed to this report.

Easytoys
The U.S. and Japanese broadcasts of Sunday’s Olympic Qualification Event for curling, held within the Netherlands, have been eliminated due to the presence of on-ice ads for intercourse toy firm EasyToys. Above, EasyToys brand seen on the jersey of FC Emmen through the Dutch Eredivisie match between FC Emmen v Willem II on the De JENS on September 27, 2020, in Emmen, Netherlands.
Photo by Geert van Erven/Soccrates/Getty Images

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