Sex Toys Market in Europe to Record 7.62% Y-O-Y Growth Rate in 2021 | BMS Enterprises – The company offers sex toys for women. Various brands include SASSY G Spot massager, CHEEKY Wand Massagers, and others| Technavio |


NEW YORK, Jan. 24, 2022 /PRNewswire/ — Sex Toys Market in Europe Facts at a Glance-

  • Total Pages: 120
  • Companies: 10+ – Including BMS Enterprises, Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, Rocks Off Ltd., TENGA Co. Ltd., and WOW Tech International GmbH amongst others.
  • Coverage: Key drivers, tendencies, and challenges; Product insights & information; Value chain evaluation; Parent market evaluation; Vendor panorama; COVID affect & restoration evaluation
  • Segments: Product (grownup vibrators, dildos, erection rings, and others) and distribution channel (offline and on-line).
  • Geographies: Europe

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According to the latest market research by Technavio, the sex toys market in Europe is anticipated to enhance by USD 2.56 billion from 2020 to 2025. The market’s progress momentum will decelerate at a CAGR of over 6% throughout this era. The report gives an in depth evaluation of drivers & alternatives, prime successful methods, aggressive state of affairs, future market tendencies, market measurement & estimations, and main funding pockets.

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Vendor Insights-

The Sex Toys market in Europe is fragmented, and the distributors are deploying progress methods reminiscent of specializing in product supply via a number of distribution channels to compete in the market.

BMS Enterprises – Offers sex toys for ladies. Various brands include SASSY G Spot massager, CHEEKY Wand Massagers, and others.

LELOi AB – Offers a spread of sexual merchandise reminiscent of vibrators, massagers, dildos, and condoms, that are offered below the LELO model.

WOW, Tech International GmbH – Offers a spread of sex toys and equipment, together with vibrators, dildos, muze, tempo, vice, and different toys. The company additionally operates a number of brands reminiscent of We-Vibe, Womanizer, Attivia, Pjur, and Novoluto to supply the merchandise.

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Key Segment Analysis

The progress of the sex toys market share in Europe by the grownup vibrators section can be important throughout the forecast interval. Due to components reminiscent of elevated availability of a variety of merchandise and rising adoption of superior applied sciences reminiscent of wi-fi connectivity, the grownup vibrators section of the market in focus has grown considerably in latest years and is anticipated to proceed to develop in phrases of market worth throughout the forecast interval.

Adult vibrators come in a wide range of sizes and varieties to accommodate the wants of various customers. Internal vibrators, exterior vibrators, and twin-goal vibrators are among the many grownup vibrators obtainable from market distributors. Adult vibrators for {couples} come in a wide range of shapes and sizes. Adult vibrators, for instance, are being really helpful by therapists for those that have bother getting orgasms, significantly ladies.

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Latest Drivers & Trends Driving the Market-

  • Sex Toys Market in Europe Driver:
    • The Rising reputation of sex toys:

In international locations throughout Europe, an enormous vary of sex toys are accessible. The use of sex toys in European international locations is being pushed by a rising consciousness of sexual nicely-being amongst people and a altering notion amongst customers. The ease with which individuals could entry the Internet has resulted in an ever-rising use of cellphones in quite a few international locations throughout the area. According to the Organization for Economic Co-operation and Development (OECD), cell information utilization climbed by greater than 25% in 24 of the 35 OECD nations between January and December 2019.

  • Sex Toys Market in Europe Trend:
    • Rising consciousness of well being advantages of sex toys:

Researchers and sex educators alike are highlighting the therapeutic worth of sex toys. To preserve the vaginal tissue supple after childbirth, ladies desire sex toys and gynecological surgical procedure. Furthermore, sex toys help in the prevention of vaginal atrophy, which may end result in painful sex and vulvodynia. Men with erectile dysfunction have a wide range of decisions for attaining climax, together with penile pumps, constriction bands, and penis rings. Sexual exercise causes the discharge of endorphins in the physique, which reduces rigidity and ache. Sex toys help in the discount of stress and nervousness. As a end result, individuals’s elevated understanding of the well being advantages linked with sex and the utilization of toys will gasoline demand for them throughout Europe.

Find extra details about numerous different market Drivers & Trends talked about in our FREE sample report.

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Related Reports:

Sexual Wellness Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025

Adult Vibrator Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025

Sex Toys Market In Europe Scope

Report Coverage


Page quantity


Base yr


Forecast interval


Growth momentum & CAGR

Decelerate at a CAGR of 6%

Market progress 2021-2025

$ 2.56 billion

Market construction


YoY progress (%)


Regional evaluation


Performing market contribution

Europe at 100%

Key shopper international locations


Competitive panorama

Leading firms, aggressive methods, shopper engagement scope

Companies profiled

BMS Enterprises, Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, Rocks Off Ltd., TENGA Co. Ltd., and WOW Tech International GmbH

Market Dynamics

Parent market evaluation, Market progress inducers and obstacles, Fast-growing and gradual-rising section evaluation, COVID-19 affect and future shopper dynamics, market situation evaluation for the forecast interval,

Customization purview

If our report has not included the information that you’re wanting for, you possibly can attain out to our analysts and get segments custom-made.

About Us

Technavio is a number one world expertise analysis and advisory company. Their analysis and evaluation focuses on rising market tendencies and gives actionable insights to assist companies determine market alternatives and develop efficient methods to optimize their market positions. With over 500 specialised analysts, Technavio’s report library Their shopper base consists of enterprises of all sizes, together with greater than 100 Fortune 500 firms. This rising shopper base depends on Technavio’s complete protection, in depth analysis, and actionable market insights to determine alternatives in current and potential markets and assess their aggressive positions inside altering market eventualities.


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