Sex Toys Market in Europe to Record 7.62% Y-O-Y Growth Rate in 2021 | BMS Enterprises – The company offers sex toys for women. Various brands include SASSY G Spot massager, CHEEKY Wand Massagers, and others


NEW YORK, Jan. 24, 2022 /PRNewswire/ — Sex Toys Market in Europe Facts at a Glance-

Attractive Opportunities in Sex Toys Market in Europe by Product and Distribution Channel – Forecast and Analysis 2021-2025

  • Total Pages: 120

  • Companies: 10+ – Including BMS Enterprises, Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, Rocks Off Ltd., TENGA Co. Ltd., and WOW Tech International GmbH amongst others.

  • Coverage: Key drivers, developments, and challenges; Product insights & information; Value chain evaluation; Parent market evaluation; Vendor panorama; COVID influence & restoration evaluation

  • Segments: Product (grownup vibrators, dildos, erection rings, and others) and distribution channel (offline and on-line).

  • Geographies: Europe

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According to the current market examine by Technavio, the sex toys market in Europe is anticipated to enhance by USD 2.56 billion from 2020 to 2025. The market’s progress momentum will decelerate at a CAGR of over 6% throughout this era. The report offers an in depth evaluation of drivers & alternatives, prime profitable methods, aggressive situation, future market developments, market dimension & estimations, and main funding pockets.

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Vendor Insights-

The Sex Toys market in Europe is fragmented, and the distributors are deploying progress methods comparable to specializing in product supply by a number of distribution channels to compete in the market.

BMS Enterprises – Offers sex toys for girls. Various brands include SASSY G Spot massager, CHEEKY Wand Massagers, and others.

LELOi AB – Offers a spread of sexual merchandise comparable to vibrators, massagers, dildos, and condoms, that are bought beneath the LELO model.

WOW, Tech International GmbH – Offers a spread of sex toys and equipment, together with vibrators, dildos, muze, tempo, vice, and different toys. The company additionally operates a number of brands comparable to We-Vibe, Womanizer, Attivia, Pjur, and Novoluto to supply the merchandise.

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Key Segment Analysis

The progress of the sex toys market share in Europe by the grownup vibrators phase shall be important in the course of the forecast interval. Due to components comparable to elevated availability of a variety of merchandise and rising adoption of superior applied sciences comparable to wi-fi connectivity, the grownup vibrators phase of the market in focus has grown considerably in current years and is anticipated to proceed to develop in phrases of market worth in the course of the forecast interval.

Adult vibrators come in quite a lot of sizes and kinds to accommodate the wants of various customers. Internal vibrators, exterior vibrators, and twin-function vibrators are among the many grownup vibrators out there from market distributors. Adult vibrators for {couples} come in quite a lot of shapes and sizes. Adult vibrators, for instance, are being beneficial by therapists for those that have hassle getting orgasms, notably girls.

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Latest Drivers & Trends Driving the Market-

In international locations throughout Europe, an enormous vary of sex toys are accessible. The use of sex toys in European international locations is being pushed by a rising consciousness of sexual effectively-being amongst people and a altering notion amongst customers. The ease with which individuals could entry the Internet has resulted in an ever-growing use of cellphones in quite a few international locations throughout the area. According to the Organization for Economic Co-operation and Development (OECD), cellular information utilization climbed by greater than 25% in 24 of the 35 OECD nations between January and December 2019.

Researchers and sex educators alike are highlighting the therapeutic worth of sex toys. To preserve the vaginal tissue supple after childbirth, girls favor sex toys and gynecological surgical procedure. Furthermore, sex toys help in the prevention of vaginal atrophy, which might end result in painful sex and vulvodynia. Men with erectile dysfunction have quite a lot of decisions for reaching climax, together with penile pumps, constriction bands, and penis rings. Sexual exercise causes the discharge of endorphins in the physique, which reduces rigidity and ache. Sex toys help in the discount of stress and anxiousness. As a end result, individuals’s elevated understanding of the well being advantages linked with sex and the utilization of toys will gasoline demand for them throughout Europe.

Find further details about varied different market Drivers & Trends talked about in our FREE sample report.

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Adult Vibrator Market by Product, Distribution Channel, and Geography – Forecast and Analysis 2021-2025

Sex Toys Market In Europe Scope

Report Coverage


Page quantity


Base 12 months


Forecast interval


Growth momentum & CAGR

Decelerate at a CAGR of 6%

Market progress 2021-2025

$ 2.56 billion

Market construction


YoY progress (%)


Regional evaluation


Performing market contribution

Europe at 100%

Key client international locations


Competitive panorama

Leading corporations, aggressive methods, client engagement scope

Companies profiled

BMS Enterprises, Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, Rocks Off Ltd., TENGA Co. Ltd., and WOW Tech International GmbH

Market Dynamics

Parent market evaluation, Market progress inducers and obstacles, Fast-growing and gradual-rising phase evaluation, COVID-19 influence and future client dynamics, market situation evaluation for the forecast interval,

Customization purview

If our report has not included the information that you’re trying for, you may attain out to our analysts and get segments custom-made.

About Us
Technavio is a number one international know-how analysis and advisory company. Their analysis and evaluation focuses on rising market developments and offers actionable insights to assist companies establish market alternatives and develop efficient methods to optimize their market positions. With over 500 specialised analysts, Technavio’s report library Their shopper base consists of enterprises of all sizes, together with greater than 100 Fortune 500 corporations. This rising shopper base depends on Technavio’s complete protection, in depth analysis, and actionable market insights to establish alternatives in present and potential markets and assess their aggressive positions inside altering market eventualities.

Technavio Research
Jesse Maida
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Technavio (PRNewsfoto/Technavio)



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