Sex Toys Market Size Worth $55,648.88 Mn, Globally, by 2028 at 7.6% CAGR


The Sex Toys Market Size is pushed by the altering notion of shoppers towards utilization of intercourse toys, growing variety of on-line intercourse toys retailers and growing funding by intercourse toys producers. The materials (steel, silicone, plastic, glass) section to contribute largest share of the worldwide market throughout 2021–2028.

NEW YORK, Dec. 10, 2021 /PRNewswire/ — According to the brand new market analysis report “Sex Toys Market Forecast to 2028 – COVID-19 Impact and Global Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others), and Geography”, revealed by The Insight Partners, the worldwide intercourse toys market is projected to succeed in US$ 55,648.88 million by 2028 from US$ 30,974.79 million in 2021 to develop at a CAGR of seven.6%.


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Report Coverage


Market Size Value in

US$ 30,974.79 million in 2021

Market Size Value by

US$ 55,648.88 million by 2028

Growth Rate

CAGR of seven.6% from 2021 to 2028

Forecast Period


Base Year


No. of Pages


No. Tables


No. of Charts & Figures


Historical Data Available


Segments Covered

Material, Gender, Distribution Channel, and Geography

Regional Scope

North America; Europe; Asia Pacific; Latin America; MEA

Country Scope

US, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina

Report Coverage

Revenue Forecast, Company Ranking, Competitive Landscape, Growth Factors, and Trends

Sex Toys Market: Competition Landscape and Key Developments

Crave, Lovehoney Group Ltd., BMS Factory, TENGA Co., Ltd., FUN FACTORY GmbH, WOW Tech International GmbH, LELO, LIFESTYLES HEALTHCARE PTE LTD, and UNBOUND are among the many key firms working within the intercourse toys market. These gamers are specializing in the enlargement and diversification of their market presence and the acquisition of a brand new buyer base, thereby tapping prevailing enterprise alternatives.

In febraury 2021, TENGA Co., Ltd. Introduced the NEW TENGA Advisor assist to decide on most suitable option in All-New TENGA CUP Series.

In December 2020, BMS Factory has expanded its taking part in subject with PalmPocket Extended – a set of three silicone attachment heads designed to be used with none apart from the PalmPower Pocket.

In July 2016, Lovehoney Launched Official Mötley Crüe Collection contains a set of eight highly effective mini and midi-sized vibrators, emblazoned with the band’s iconic typography and distinctive paintings, as featured on traditional albums ‘Girls Girls’, ‘Shout at The Devil’, ‘Too Fast For Love’ and extra.

North America held the most important market share for intercourse toy in 2020. The United States held the most important market in North America for intercourse toy, and the market is predicted to develop resulting from growing consciousness and growing adoption intercourse toys within the wake of COVID-19.

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Moreover, the extent of innovation launched by start-ups is probably altering all the dynamic of the market. Start-up tasks available in the market corresponding to Ora and The Ultimate G have created vibrators which might be markedly completely different from the prevailing merchandise available in the market when it comes to design and parts. The growing variety of distributors on this product section has led to extra competitors and product selection. In the previous, sourcing investments for a start-up undertaking on intercourse toys was a troublesome process. However, the latest growth within the sexual wellness market has satisfied many traders to fund in modern intercourse toys. For occasion, Robin Elenga, the creator of the Revel Body vibrator, obtained fast funding from traders to fund his undertaking. Elenga took solely 4 hours to lift USD 800,000 for his sonic vibrator undertaking. Investors are conscious of the huge market potential of intercourse toys, particularly vibrators, and are prepared to spend money on improvements on this market. With sexual wellness merchandise getting mainstream publicity by means of the web, media, and literature, intercourse toys have gained extra reputation over the previous 12 months. With the grownup vibrator market within the US attracting a whole lot of consideration resulting from media and promotional actions, the general public consciousness of the product has elevated. Hollywood films corresponding to Fifty Shades of Grey, based mostly on a trilogy of the identical identify by E. L. James, has additionally influenced the market, thus growing the demand for intercourse toys. After the launch of the trilogy in 2012, intercourse toys and varied restraints used within the film witnessed a 400% development in gross sales within the following months within the US market. This single franchise not solely modified the general public notion about intercourse toys, but additionally helped in selling intercourse toys as a mainstream product in North America.

In 2020, Asia Pacific registered because the fastest-growing area within the world intercourse toys market. The market is that this area is predicted to develop considerably in nations corresponding to China, Japan, and India. The development of the market is attributed to rising use of intercourse toys, and presence of a bigger goal inhabitants. Similarly, in nations corresponding to South Korea and Australia, the market is estimated to develop due growing adoption of intercourse toys within the wake of COVID-19.

Changing Perception of Customers Toward Utilization of Sex Toys in Sex Toys Market:

Sex toys are particularly designed for sexual stimulations. The toys assist enhance sexual efficiency, prolong shorten foreplay, and fulfill a companion who wants extra time to climax. Moreover, among the prospects make the most of intercourse toys to have orgasm, fantasize, chill out, go to sleep, and to easily really feel related to their very own our bodies. The notion of individuals in regards to the use and adoption of intercourse toys is altering within the area. For occasion, in keeping with a survey carried out by Lovehoney in 2020, two third of inhabitants within the US has normalized the utilization of intercourse toys. Also, in keeping with the survey inhabitants, sexual wellness is equally necessary together with bodily and psychological well being.

The change in notion for intercourse toys amongst prospects has inspired the market gamers to develop superior pleasure giving merchandise. Moreover, the change is notion can also be resulting in the huge adoption of intercourse toys, particularly by ladies. For occasion, in keeping with a analysis paper revealed by a bunch of researchers at University of Kassel, Kassel, Germany in 2016, an estimated two third ladies inhabitants within the US prefers to make use of intercourse toys for partnered sexual actions and masturbation. Further, surging variety of grownup retailers within the area represents a shift in angle towards sexual merchandise, which, in flip is more likely to drive the market development.

Sex Toys Market: Segmental Overview

Based on materials, the intercourse toys market is segmented into steel, silicone, plastic, glass, and others. The silicone section accounted for greater than 40.02% of the market share in 2020. In phrases of gender, the intercourse toys market is segmented into female and male. The feminine section held the most important share of the market in 2020. In phrases of distribution channel, the intercourse toys market is segmented into e-commerce, specialty shops, and others. The e-commerce section held the most important share of the market in 2020.

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The results of COVID-19 on human sexualities have been intensively mentioned on each mass media (press, radio, and tv) and social media (Facebook, YouTube, Instagram, and Twitter; Döring & Walter, 2020). For instance, the New York Times ran “Coronavirus and Sex: Questions and Answers” (Gunter, 2020), VICE Magazine reported “How Sex Workers are Dealing with Coronavirus” (Pringels, 2020), and the brand new Facebook group “LGBTI COVID-19 Response” was based. This is gratifying as a result of problems with sexual and reproductive well being and rights and sexual well-being must be taken critically in occasions of disaster, as they’re intently associated to general well being and high quality of life. An instance is the “Kissenger machine,” an interactive system used with a cell phone that permits distant kissing in actual time over distance. While high-tech intercourse toys for distant intercourse play have been mentioned as “teledildonics” for many years, the 2019/2020 COVID pandemic, with its long-term lockdowns and call bans, has elevated demand for and curiosity in distant intercourse toys for each informal intercourse play amongst remoted singles and sexual intimacy between halves of separated {couples}. Sex toy gross sales have risen within the UK by 13%, while globally Canada has seen an 135% improve, and Italy, a 71% improve. In statistics offered by grownup intercourse toy model, Womaniser, it is maybe unsurprising then that gross sales of intercourse toys have spiked as folks look to maintain themselves entertained at dwelling.

Adam and Eve, an organization with franchised places throughout North America and a web based retailer, reported a 30 p.c improve in on-line gross sales in March and April 2020 based mostly on the identical time interval final 12 months. Other huge firms that do most of their gross sales on-line additionally noticed an uptick.

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The Insight Partners is a one cease trade analysis supplier of actionable intelligence. We assist our purchasers in getting options to their analysis necessities by means of our syndicated and consulting analysis companies. We concentrate on industries corresponding to Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

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