The U.S. sexual wellness market was valued at USD 5.80 billion in 2020 and is expected to reach USD 9.34 billion by 2026


In-depth Analysis and Data-driven Insights on the Impact of COVID-19 Included in this U. S. Sexual Wellness Market Report. The U. S. sexual wellness market was valued at USD 5. 80 billion in 2020 and is expected to reach USD 9.

New York, Dec. 16, 2021 (GLOBE NEWSWIRE) — declares the discharge of the report “U.S. Sexual Wellness Market – Industry Outlook & Forecast 2021-2026” –
34 billion by 2026, rising at a CAGR of 8.27%.


Market development in the US is due to the innovation and introduction of recent product codecs. 1 out of 5 folks in the US have STIs totaling over 65 million STI instances in the nation; subsequently, contraceptives are now not confined to contraception; and this has fueled the sexual wellness market, particularly the demand for condoms in the nation.

The US dominated the sexual wellness market in North America in 2020. Large-scale condoms and different sexual wellness product promotions have enabled the federal government and distributors to reach audiences, particularly in the South area.


• Southern US dominated the sexual wellness market with a one-third share in 2020 and will develop at a major CAGR through the forecast interval
• The demand for condoms is expected to improve from institutional consumers equivalent to USAID, UNFPA, WHO, and different NGOs and foundations. However, the necessity for feminine condoms will witness robust traction in the nation after the arrival of low-cost feminine condoms and broaden the retail presence of serious gamers.
• Southern and Mid-Western US have excessive development potential elements for condoms. Constant product growth and bringing in new options are keys to obtain elevated development in gross sales.

The following elements are doubtless to contribute to the expansion of the U.S. sexual wellness market

• Growing penetration of the digital market
• The rising shift in the direction of feminine prospects
• Innovation in condom designs
• Sex education schemes driving consciousness
• Government initiative free of charge condom distribution
• Increasing acceptance of sexual wellness merchandise amongst girls
• The evolvement of gender-neutral tone in the market

This analysis report features a detailed segmentation by
• Product
• Gender
• Distribution Channels
• Geography


• The intercourse toys phase accounted for nearly half of the market share in 2020 and will dominate through the forecast interval. The fixed efforts of distributors to promote their merchandise in expos, such because the bi-annual Adult Novelty Manufacturers Expo (ANME), have helped to join producers and retailers. The unique lingerie and sexual lubricant segments are seeing elevated demand amongst end-users through the forecast interval
• The sexual wellness market for males accounted for a lion share in 2020; due to the rising shift of distributors towards creating female-centric merchandise, the sexual wellness merchandise catering to the feminine gender are expected to develop at a major CAGR as in contrast to male merchandise.

• Market Segmentation by Product

• Sex Toys
o Vibrators
o Rubber Pennies
o Cock Rings
o Rubber Vaginas
o Anal Beads
o Blindfolds/Feathers
o Harness & Strap-on-Penises
o Bondage Gear
• Condoms
o Latex & Non-latex
o Branded & Institutional
o Male & Female
• Exotic Lingerie
• Sexual Lubricants
o Water-based
o Silicon-based
o Oil-based
o Hybrid
• Others

• Market Segmentation by Gender

o Male
o Female

• Market Segmentation by Distribution Channels

o Offline Retail
Specialty Stores
Mass Market Players
Drug Store/Pharmacies
Grocery Stores
o Online Retail

• The sexual wellness market in the Western US will develop considerably through the forecast interval. The main income contributors in the Western US are California and Washington.
• Institutional consumers equivalent to USAID, UNFPA, Bill & Melinda Gates Foundation, and PSI are the key development boosters for the sexual wellness market in the US.
• The main cause for the rise in demand was the elevated reputation of progressive condoms equivalent to Hex condoms by LELO amongst end-users.

• Market Segmentation by Geography

o South
o West
o Mid-West
o North East

• The aggressive situation in the U.S. sexual wellness business is reasonably fragmented, with many key gamers offering sexual lubricants with excessive functionalities and designs.
• The main distributors in the business are LifeStyles, Reckitt Benckiser, Diamond Products, and Church & Dwight.
• The competitors can be based mostly solely on options equivalent to high quality, amount, expertise, providers, innovation, and value. The market competitors is expected to intensify additional with elevated services or products extensions, technological improvements, and M&A actions.

Prominent Vendors

• Lifestyles Holdco Pte. Ltd
• Church & Dwight
• Diamond Products
• Reckitt Benckiser Group
• Okamoto Industries
• Karex Berhad
• Doc Johnson

Other Prominent Vendors

• BioFilm
• B. Cumming
• Caution put on
• CalExotics
• Calvin Klein
• Empowered Products
• Good Clean Love
• Guy & O’Neill
• HBM Group
• ID Lubricants
• Innovus Pharma
• L Brands
• Live Well Brands
• Mayor Laboratories
• MD Science Lab
• Sensuous Beauty
• Silk Parasol
• Sliquid
• StaySafe Condoms
• STRATA Various Product Design
• Suki (OhMiBod)
• Topco Sales
• Trigg Laboratories
• Veru Healthcare/The Female Health Company
• X.R. Brands


1. What is the U.S. sexual wellness market dimension and development fee through the forecast interval?
2. What elements driving the sexual wellness market in the U.S.?
3. Who are the important thing gamers in the U.S. sexual wellness business?
4. Which are the key distribution channels for sexual wellness merchandise?
5. What are the newest developments in the sexual wellness market?
Read the total report:

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