This 28-year-old ditched a six-figure salary and started a sex toy company

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The membership was additionally predominantly made up of males, which “pushed me a lot”, mentioned Lim. 

While imposter syndrome – a time period generally used as we speak to explain the tendency to doubt one’s talents – was “not a very large drawback” for her, Lim mentioned this actuality, coupled with the truth that she was typically uncovered to skilled bankers, put her underneath strain at first. 

“I had that wrestle early on, however actually, after a whereas, I used to be identical to ‘screw it’. It was very okay for me to confess that I didn’t know and wished to study. I did have my doubts, however they weren’t consuming me up.”

When it got here to getting her first job as a contemporary graduate, Lim equally took the “by no means attempt, by no means know” strategy. At the time she didn’t know what she wished to do – all she knew was that she didn’t need to work in a financial institution, regardless of now having a enterprise diploma with a main in finance. 

“I utilized all over the place, together with in delivery. The solely jobs I didn’t apply for have been authorities jobs. I figured I’d simply do all these interviews as a result of the extra individuals I spoke to, the extra I might perceive if I used to be within the subject or not,” she mentioned.   

She finally went with Kraft Heinz after seeing that its senior administration have been of their 30s, suggesting that she too could possibly be “tremendous hardworking and bold, and climb actually excessive and obtain so many issues at a younger age”. 

Never thoughts that the job the company supplied her was a “pure finance” function, not one thing she actually wished to do. 

“Business finances planning – you may’t get extra finance than that. But I took a leap of religion as a result of I actually appreciated the CFO and the president of the area. I cancelled my commencement journey and signed on.”

Lim rose rapidly, finally being appointed to rent for and lead her personal workforce. This was the place she was happiest.

“It was nice. They gave me full management. I actually loved hiring individuals I might join with and seeing them develop, and having the ability to promote them inside six to eight months. Not a lot of firms provide you with that type of authority, area and belief. The complete individuals aspect was actually significant for me,” mentioned Lim. 


In 2020, amid a restructuring of the company, Lim discovered herself now not in a position to think about a future there. 

It wasn’t sudden – she had had “a lot of time to suppose” throughout a temporary work stint in Australia.

“One of the issues I considered was how I loved what I did however didn’t discover it significant. I assume the older you get, the extra you concentrate on the which means of issues. I saved asking myself what I used to be doing, promoting ketchup and child meals. In that job you’re serving to your company enhance income however you’re probably not serving to clients,” she shared. 

The company despatched her to London to contemplate taking on a function there however when she couldn’t discover something that was a good match, she determined to resign, pondering she would use the downtime to journey the world. 

Around March final yr, over drinks with a few male buddies, Lim requested for options for the identify of her new Instagram web page, intending to make use of it to file her travels. One pal instructed Good Vibes Only.

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