United States Sexual Wellness Market Outlook & Forecast Report 2021-2026: Promotional Strategies, Branding Strategies, Pricing Analysis, & Regional Key Insights – ResearchAndMarkets.com


DUBLIN–()–The “U.S. Sexual Wellness Market – Industry Outlook & Forecast 2021-2026” report has been added to ResearchAndMarkets.com’s providing.

The U.S. dominated the sexual wellness market in North America in 2020. Large-scale condoms and different sexual wellness product promotions have enabled the federal government and distributors to succeed in audiences, particularly within the South area.

Market progress within the U.S. is as a result of innovation and introduction of recent product codecs. 1 out of 5 individuals within the U.S. have STIs totaling over 65 million STI instances within the nation; due to this fact, contraceptives are now not confined to contraception; and this has fueled the sexual wellness market, particularly the demand for condoms within the nation.


The intercourse toys phase accounted for nearly half of the market share in 2020 and can dominate throughout the forecast interval. The fixed efforts of distributors to advertise their merchandise in expos, such because the bi-annual Adult Novelty Manufacturers Expo (ANME), have helped to attach producers and retailers. The unique lingerie and sexual lubricant segments are seeing elevated demand amongst finish-customers throughout the forecast interval

The sexual wellness marketplace for males accounted for a lion share in 2020; as a result of rising shift of distributors towards creating feminine-centric merchandise, the sexual wellness merchandise catering to the feminine gender are anticipated to develop at a big CAGR as in comparison with male merchandise.


The sexual wellness market within the Western US will develop considerably throughout the forecast interval. The major income contributors within the Western U.S. are California and Washington. Institutional patrons equivalent to USAID, UNFPA, Bill & Melinda Gates Foundation, and PSI are the most important progress boosters for the sexual wellness market within the U.S.

The major purpose for the rise in demand was the elevated recognition of progressive condoms equivalent to Hex condoms by LELO amongst finish-customers.


The aggressive state of affairs within the U.S. sexual wellness business is reasonably fragmented, with many key gamers offering sexual lubricants with excessive functionalities and designs. The main distributors within the business are LifeStyles, Reckitt Benckiser, Diamond Products, and Church & Dwight.

The competitors shall be based mostly solely on options equivalent to high quality, amount, know-how, providers, innovation, and value. The market competitors is anticipated to accentuate additional with elevated services or products extensions, technological improvements, and M&A actions.


  • Southern U.S. dominated the sexual wellness market with a one-third share in 2020 and can develop at a big CAGR throughout the forecast interval
  • The demand for condoms is anticipated to extend from institutional patrons equivalent to USAID, UNFPA, WHO, and different NGOs and foundations. However, the necessity for feminine condoms will witness sturdy traction within the nation after the arrival of low-price feminine condoms and increase the retail presence of serious gamers.
  • Southern and Mid-Western U.S. have excessive progress potential elements for condoms. Constant product growth and bringing in new options are keys to realize elevated progress in gross sales.

The following elements are prone to contribute to the expansion of the U.S. sexual wellness market

  • Growing penetration of the digital market
  • The rising shift in direction of feminine prospects
  • Innovation in condom designs
  • Sex education schemes driving consciousness
  • Government initiative without cost condom distribution
  • Increasing acceptance of sexual wellness merchandise amongst girls
  • The evolvement of gender-impartial tone out there

Prominent Vendors

  • Lifestyles Holdco Pte. Ltd
  • Church & Dwight
  • Diamond Products
  • Reckitt Benckiser Group
  • Okamoto Industries
  • Karex Berhad
  • Doc Johnson

Other Prominent Vendors

  • BioFilm
  • B. Cumming
  • Caution put on
  • CalExotics
  • Calvin Klein
  • Empowered Products
  • Good Clean Love
  • Guy & O’Neill
  • HBM Group
  • ID Lubricants
  • Innovus Pharma
  • L Brands
  • Live Well Brands
  • Mayor Laboratories
  • MD Science Lab
  • PHE
  • Sensuous Beauty
  • Silk Parasol
  • Sliquid
  • StaySafe Condoms
  • STRATA Various Product Design
  • Suki (OhMiBod)
  • Topco Sales
  • Trigg Laboratories
  • Veru Healthcare/The Female Health Company
  • X.R. Brands

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

4.1 Market Definition

4.1.1 Inclusions

4.1.2 Exclusions

4.1.3 Market Estimation Caveats

4.2 Base Year

4.3 Scope Of The Study

4.3.1 Market Segmentation By Sexual Wellness Products

4.3.2 Market Segmentation By Distribution Channel

4.3.3 Market Segmentation By Gender

5 Report Assumptions & Caveats

5.1 Key Caveats

5.2 Currency Conversion

5.3 Market Derivation

6 Market at a Glance

7 Introduction

7.1 Overview

7.2 Key Insights

7.3 Promotional Strategies

7.4 Branding Strategies

7.5 Pricing Analysis

7.6 Regional Key Insights

7.7 Impact Of Covid-19

7.7.1 Disruptions In Supply Chain

7.7.2 Counter Measures

7.8 Impact Of Covid-19 On Condom Manufacture

7.8.1 Latex Condoms: Impact Analysis

7.8.2 Non-Latex Condoms: Impact Analysis

8 Market Opportunities & Trends

8.1 Growing Penetration Of Digital Marketplaces

8.2 Rising Shift Towards Female Customers

8.3 Innovation In Condom Designs

9 Market Growth Enablers

9.1 Sex Education Programs Driving Awareness

9.2 Government Initiatives For Free Condom Distribution

9.3 Increasing Acceptance Of Sexual Wellness Products Among Women

9.4 Evolution Of Gender-Neutral Tone

10 Market Restraints

10.1 Easy Availability Of Condom Substitutes

10.2 Limited Popularity, Availability, & Affordability Of Female Condoms

10.3 Lack Of Investor Confidence In Potential Startups

11 Value Chain Analysis

11.1 Overview

11.1.1 Raw Material Suppliers

11.1.2 Manufacturers

11.1.3 Distributors/Dealers

11.1.4 Retailers

11.1.5 End-Users

11.2 Condoms Market

11.2.1 Production Process

11.2.2 Additives

11.2.3 Raw Materials Procurement

11.2.4 Manufacturers

11.2.5 Distribution Landscape

11.3 Sexual Lubricants Market

11.3.1 Raw Materials Procurement

11.3.2 Manufacturers

11.3.3 Distribution Landscape

12 Market Landscape

12.1 Market Overview

12.2 Market Size & Forecast

12.3 Five Forces Analysis

13 Product

13.1 Market Snapshot & Growth Engine

13.2 Market Overview

13.3 Sex Toys: Market Size & Forecast

13.4 Condoms: Market Size & Forecast

13.5 Condoms Market Overview By Gender

13.6 Condoms Market Overview By Type

13.7 Condoms Market Overview By End-Users

13.8 Exotic Lingerie: Market Size & Forecast

13.9 Sexual Lubricants: Market Size & Forecast

13.10 Other Sexual Wellness Products: Market Size & Forecast

14 Gender

14.1 Market Snapshot & Growth Engine

14.2 Market Overview

14.3 Male

14.3.1 Market Size & Forecast

14.3.2 Male Sexual Wellness Market In Us By Region

14.4 Female

14.4.1 Market Size & Forecast

14.4.2 Female Sexual Wellness Market In Us By Region

15 Distribution Channel

15.1 Market Overview

15.1.1 Manufacture, Production, & Distribution

15.1.2 Distribution Through Wholesalers & Retailers

15.1.3 Online Network

For extra details about this report go to https://www.researchandmarkets.com/r/7f2o5i

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