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Oct 20, 2021
The question our beauty team gets most often from Oprah Daily readers: “What are the best new products?” Well, you’ll find the answers on the following pages. We’ve rounded up our favorite launches of the year— makeup that’ll help you shine, skincare for all complexion types, and hair products for curls, coils, and every other texture. Now your next big question will be, “Where did I put my credit card again?”
The Best Makeup


Best Highlighter
Skin Glow Highlighting Skin Serum
$16.00
No disco ball–size chunks of glitter here, thank you very much. In three universally flattering hues, this glow-getter achieves what few of its peers can: a beautifully natural, lit-from-within look.

Best Nail Polish
Vernis À Ongles
$30.00
A polish that dries to a glossy, highly pigmented perfection. Your only task now is to put your finger on which of the ten hues is your favorite.

Best Powder
Cloud Set Baked Setting & Smoothing Powder
$34.00
A dusting of one of the ten shades of this airy option sets makeup, absorbs excess oil, and minimizes pores.

Best Primer
Studio Fix Mattifine 12-Hour Shine Control Primer
$34.00
It’s a fact: Slick skin and makeup don’t play well. Under foundation, this helps the two make amends.

Best Lip Oil
Shade Slick Vegan Tinted Lip Oil
$24.00
Looking for just a kiss of color but plenty of nourishment? Meet the four hues of this nutrient-rich formula.

Best Mascara
Lash Sensational Sky High Mascara
$11.49
A flexible wand volumizes and fibers lengthen. Available in two washable shades and two waterproof options.

Best Lip Balm
Rose Perfecto Lip Balm
$37.00
The handbag staple gets a chic upgrade, with a recipe that blends shea butter, hyaluronic acid, and rose oil into nine buildable shades. It’s sheer perfection.

Best Eyeshadow
Couture Color Clutch Eyeshadow Palette
$120.00
Each of these covetable faux-leather cases contains ten colors in a variety of finishes to help you create a near endless array of eye-catching looks.

Best Concealer
Teint Idôle Ultra Wear All Over Concealer
$29.00
This formula, in 20 shades, performs a disappearing act on spots and circles without caking or creasing.

Best Eyeliner
Perfect Point Plus Liquid Liner
$7.99
When it comes to the eyes, there’s a fine line between definition and disaster. With a precision tip, fast dry time, and three shades, this helps you achieve greatness.

Best Foundation
Even Better Clinical Serum Foundation SPF 25
$42.00
We’re all about this base: It offers everything you’d demand—even coverage, an inclusive 42-shade range—plus salicylic acid and vitamin C to improve the look of skin over time.

Best Blush
Skin Fetish: Divine Powder Blush
$38.00
Cheek color has been makeup artist Pat McGrath’s most requested product since launching her brand. And boy, did she deliver, with an ultra-fine, long-wearing powder in nine show-stopping tints.

Best Brow Product
Sculpt-N-Stay Waterproof Brow Pencil & Gel
$19.50
On one end of this two-in-one triumph, there’s a precision-tip pencil (in four shades) to help you craft the most natural-looking strokes; on the other, you get a clear gel to groom existing hairs.
The Best Face Products


Best Cleanser For Dry Skin
Calm + Restore Nourishing Oat Facial Cleanser
$11.99
When it comes to parched skin, first, do no harm. This soft-touch wash calms with feverfew and prebiotic oat so a dehydrated face won’t freak out.

Best Day Cream For Dry Skin
Refreshing Water Cream SPF 50
$46.00
Your thirsty outer layer will drink up this hyaluronic acid– and coconut water–enriched cream in one giant gulp. UV damage protection helps that hydration stay in place.

Best Night Cream For Dry Skin
Age Perfect Cell Renewal Midnight Serum Anti-Aging Complex
$43.99
An antioxidant complex stimulates overnight skin cell regeneration while repairing vitamin E helps keep your skin plump.

Best Treatment For Dry Skin
The Hydrating Infused Emulsion
$250.00
Don’t be deceived by the lightweight texture—this milky lotion delivers major moisture with kelp, soy, and the brand’s storied sea-sourced broth.

Best Cleanser For Oily Skin
Tea Tree Clear Complexion Cleanser
$29.00
You’re in the clear: A froth filled with purifying tea tree and neem extracts gently whisks away pore-clogging oil and acne-causing bacteria.

Best Day Cream For Oily Skin
ShineBlock™ Oil Control Moisturizer SPF 30
$22.00
Sheer on all skin tones, mattifying for hours on end, and formulated with 100 percent broad-spectrum mineral protection—what’s not to love?

Best Night Cream For Oily Skin
Advanced Retinol Nightly Renewal Moisturizer
$119.00
Two forms of wrinkle-busting vitamin A (retinol and retinal) join forces with soothing ginger root for powerful, but gentle, age fighting.

Best Treatment For Oily Skin
Silymarin CF
$166.00
This vitamin C serum was made specifically for blemish-prone skin: Silymarin from milk thistle prevents oil oxidation as salicylic acid exfoliates.

Best Cleanser For Combination Skin
The Matinee Cream Cleanser
$28.00
Both purifying (thanks to silt) and moisture-rich (hats off to you, sesame oil), this cleanser is ideal for an in-between complexion.

Best Day Cream For Combination Skin
Plumscreen Broad Spectrum SPF 31
$78.00
Rich in plum-derived antioxidants, this sunscreen protects from both UV and free-radical damage—and leaves no trace of residue behind.

Best Night Cream For Combination Skin
Clinical Solutions Retinol 0.5
$78.00
A high-potency retinol that plays offense against fine lines, discoloration, and a loss of firmness while you snooze. You: 1. Dull skin: 0.

Best Treatment For Combination Skin
Vitamin C + Peptide 24 Brightening Serum
$28.99
Don’t get mad at dark spots—get even. This heavy- hitting super serum brightens and clears a pimple-prone complexion with a combo of vitamin C and lactic acid.

Best Cleanser For Sensitive Skin
Superkind Softening Cleanser
$86.00
This gently foaming grime fighter is free from common skin irritants like fragrance, essential oils, and certain chemicals.

Best Day Cream For Sensitive Skin
Facial Moisturizer Broad Spectrum SPF 15
$22.49
Mineral-based sunscreens tend to be the best choice for delicate skin. This one is lightweight, dermatologist-tested, and fast- absorbing.
The Best Hair Products


Best Shampoo For Straight Hair
Whole Blends Coco & Aloe Vera Shampoo Bar
$7.49
Switching to bar shampoo helps the environment by reducing waste. This one helps your hair with heavy-hitting hydrators like coconut oil and aloe vera.

Best Conditioner For Straight Hair
Wake Up Call Volumizing Conditioner
$27.00
Flat hairdo got youfeeling bummed out? Revive limp locks with a rinse-out that’s rich in nourishing and shine-enhancing plant extracts and won’t weigh hair down.

Best Treatment For Straight Hair
Miracle Rescue Mix-in Moisture Booster
$6.99
When you need an extra dose of moisture, mix this vitamin-rich cream with your regular conditioner and watch your hair come back to life.

Best Styling Product For Straight Hair
Weightless Style Smooth & Full Blow Dry Balm
$9.99
Hair prone to frizz and flyaways? They’ve met their match in this balm. Apply it before blow-drying for sleek-as-can-be strands.

Best Shampoo For Wavy Hair
Hair Therapy Breakage Remedy Strengthening Shampoo
$6.99
Inside this sulfate-free cleanser is a nutrient-filled serum that boosts the strength of each individual hair, reducing breakage by up to 97 percent.

Best Conditioner For Wavy Hair
Miracle Waves Anti-Frizz Hemp Conditioner
$2.99
You’ll love the look of your hair after treating it to this hemp seed–rich second step that fights frizz and imparts touchable-soft definition.

Best Treatment For Wavy Hair
Chébé du Tchad Hair Cream
$69.00
An extract from a nutrient-rich seed from Chad—used for centuries for healthier hair—is the main reason why this cream can moisturize and strengthen hair.

Best Styling Product For Wavy Hair
Gelée Curl Contour
$39.00
To achieve peak pattern, turn to this unique gel-cream hybrid. It softens, defines, and handily protects against even the most stubborn of flyaways.

Best Shampoo For Curly Hair
Frizz Ease Dream Curls Shampoo
$6.99
You won’t find any drying sulfates in this formula, only spiral enhancers such as rose hip oil to help your crown shine, shine, shine.

Best Conditioner For Curly Hair
Moisture Repair Conditioner
$11.99
Curly girls need plenty of hydration up top, and this luxurious cream—infused with argan oil, jojoba, and amino acids—delivers in spades.

Best Treatment For Curly Hair
Curl Charisma Rice Amino + Avocado Hydrating & Defining Mask
$36.00
When applied weekly post-shampoo, the rice amino acids, tomato fruit ferment, and blend of natural oils in this mask seal hair’s cuticle to make spirals soft and more manageable.

Best Styling Product For Curly Hair
Curl-Defining Whip
$36.00
Say it with us: No more crunchy curls. This delicate mousse defines and holds yet keeps hair silky to the touch. The brand’s patented keratin molecule repairs.

Best Shampoo For Coily Hair
Honey Harmless Sulfate-Free Shampoo
$11.00
Saturate type 4 hair in hydration with this honey nectar and humectant-infused cleanser that removes dirt and product buildup without overdrying.

Best Conditioner For Coily Hair
Wakati Optimum Moisture Water-Activated Advanced Conditioner
$9.99
As you work this rinse-off down your hair shafts, it coats each strand with a nourishing formula that offers great slip so you can easily finger comb.
The Best Body Products


Best Body Mist
Rose Water Organic Face & Body Spray
$25.00
With plant-derived glycerin also in the mix, this body mist leaves you silky-smooth from top to toes.

Best Body Balm
Ultra Healing+ Body Balm
$5.99
For extra-dry areas, it’s balms away: This nourishing skin-sealer contains a plant-protein complex that increases your natural ability to hold on to moisture.

Best Body Wash
Creamy Body Wash
$15.00
Pamper your parts with this moisture-rich cleanser that leaves skin delicately fragranced in grapefruit (shown here), rose vanilla, or bergamot.

Best Shaving Cream
Pillowy Shave Cream
$14.99
Emollient shea butter and olive oil create a protective barrier against irritation; lemon fruit extract helps brighten and even skin tone.

Best Body Treatment
EGF Body Serum
$119.00
This is advanced antiaging for oft-neglected areas: Icelandic water, hyaluronic acid, and barley seed extract firm, moisturize, and smooth.

Best Body Exfoliator
Honeymoon Glow Body
$40.00
Roughness is no match for this blend of 12 percent lactic and salicylic acid, which work to refine and smooth skin from the neck down.

Best Deodorant
0% Aluminum Refillable Deodorant
$14.99
Once you’re done with the stick, pop a new one into the stainless steel cartridge. It’s odor protection only a mother (nature) could love.

Best Chemical Sunscreen
Glowscreen Body SPF 40
$42.00
This lotion has light-reflecting minerals and advanced hydrators for glowing, silky-smooth skin. It also guards against sun damage.

Best Hand Cream
2-in-1 Hand Sanitizer Lotion
$4.99
Constant hand washing got you ready to, well, crack? Try this cream-sanitizer hybrid.

Best Razor
Venus Radiant Skin Razor Starter Kit
$39.99
This razor glides over skin, removing hair as it deposits a special Olay moisturizer. It’s smooth sailing from here.

Best Acne Product
Clear Genius Acne Body Spray
$12.99
With the maximum non-Rx dose of blemish-busting salicylic acid, this spritz-on also includes witch hazel, niacinamide, and zinc PCA.

Best Body Butter
54 Thrones Comorian Ylang Ylang + Egyptian Orange Blossom Beauty Butter, Size 1.7 oz
$24.00
Plus Ghanian and Ugandian shea butters for hydration.

Best Mineral Sunscreen
Coconut & Pineapple Sunscreen
$17.00
If the delicate tropical scent weren’t enough, you’ll fall in love with how easily this mineral sunscreen rubs in—no white residue.

Best Body Scrub
Sugared Koffie Almond Milk Scrub
$28.00
Try this smooth move: a luxurious scrub that exfoliates with brown sugar and coffee beans and seals in hydration with almond milk and natural oils.
Opening animation credits: Kevin Cremens (photographer), Kaylan George/Art Department (prop stylist).
On model credits: Anthony Batista (photographer), Yoichi Tomizawa for R+Co (hair), Sandrine Van Slee using Charlotte Tilbury (makeup), Roseann Singleton using CHANEL Le Vernis (manicure).
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